About ASSET
ASSET Industrial & Energy Solutions is a Cairo-based company providing authorized representation, technical services, and full-scope E&I MAC solutions for Egypt's Oil & Gas and Industrial sectors.
Our Mission
To be Egypt and MENA's most trusted gateway to world-class industrial technology — connecting our clients with top-tier global brands while delivering end-to-end engineering, procurement, and construction services that maximize asset performance and operational safety.
Our Vision
“We will leave a memorable impact, and support the economies and communities we work in.”
Our Founders
Industry veterans with deep roots in Egypt's Oil & Gas and Industrial sectors
Ahmed Samir
Founder & CEO
Senior industry professional with extensive experience in Oil & Gas, Petrochemicals, Power, Water, and Heavy Industries across Egypt and the MENA region.
Previously held senior roles at Invensys (Schneider Electric), Petrofac, GE Oil & Gas (Baker Hughes), and served as General Manager at National Engineering Services & Trading (NEST) UAE.
Led commercial agencies with operations exceeding USD 30 Million covering:
- Machinery Protection & Condition Monitoring
- Control & Safety Valves
- Mechanical Systems
- Motors, Gearboxes & Sealing Systems
- Hazardous Area Equipment
- Automation & Instrumentation
- Industrial Digital Transformation
Khaled Samra
Co-Founder & COO
Seasoned engineering and business operations professional with deep expertise in plant-wide process automation and asset protection across the MENA region.
Extensive track record delivering complex industrial projects and managing technical and commercial operations for global manufacturers and industry leaders.
Brings hands-on experience across the full project lifecycle — from front-end engineering and vendor selection through to commissioning, handover, and long-term service support.
- Process Automation Systems
- Asset Protection & Reliability
- Business Development & Operations
- Project Management
- E&I MAC Project Delivery
Work With Us
Let's discuss how ASSET can support your next project.
Contact Us Today